Sell the Real Problem. The one they don't dare to think about.
Day 2 isn't only for coaches. Lawyers, unit trust consultants, corporate trainers - anyone whose work depends on someone choosing them over the next person - have taken this day and made it their own. It's not a marketing workshop. It's the work of finding what's actually true about how you help people, and learning to say it in a way that makes someone stop and listen. You leave with your own elevator speech, built from that, not a script borrowed from somewhere else.
Not a workshop. A rebuild.
Most marketing-for-coaches content stops at "know your niche." This day goes further - starting with who you are, ending with a message built from the one thing your client is afraid to say out loud.
Identity, Imprinted
Your inner drivers for doing this work at all - understood clearly enough to build everything else on top of it.
Niche, Found
Target market and niche aren't the same thing. You'll find yours inside a market that looks identical from every angle.
The Real Problem, Named
What your client actually feels, and what they're afraid happens if it stays unsolved - not the surface complaint they lead with.
Your USP, Scripted
What it actually is, what it isn't, and how to deliver it flexibly in any conversation - not recited like a memorised line.
Your Elevator Speech, Built
The one thing you leave with. Built from everything above, in the room, in your own words.
Common Mistakes, Avoided
The marketing mistakes coaches and consultants make without realising - covered so you don't have to learn them the expensive way.
The problem they state is never the real one.
A client tells you a problem first. There's always more underneath it, and it's usually emotional. That's the clue that actually wins them - not the features of what you offer, not even the benefits.
The real question is what they're afraid happens if the problem stays unsolved. Most marketing speaks to the stated problem, or at best the benefits of solving it. This day trains you to hear what's underneath - the fear driving the stated complaint - and build your message to speak to that instead.
Anyone whose work depends on being chosen.
- Coaches who can coach once a client's in the room, but struggle to get them there in the first place
- Lawyers and consultants whose actual work is excellent, but whose marketing sounds like everyone else's
- Financial and unit trust consultants competing on relationships, not just numbers
- Corporate trainers and facilitators building a name beyond their employer
- Therapists and practitioners who need to be found by the right client, not any client
- Anyone whose work depends on someone choosing them over the next person
The day, in one look.
| Duration | 1 live day |
|---|---|
| Format | In-person, at our own premises in Solaris Dutamas, Kuala Lumpur |
| Prerequisite | None - open to any service professional, NLP background not required |
| Certificate | Certificate of Attendance |
| Also runs as | Day 2 of the 2-day NLP Coach Practitioner course |
| Trainer | Andreas Dorn |
Answered honestly.
Do I need an NLP background to attend?
No. This day was built for coaches originally, but lawyers, unit trust consultants, and corporate trainers with no NLP background have attended and gotten real value from it. If you want the fuller NLP and Time Line Therapy® foundation as well, that's a separate decision, not a requirement for this day.
I'm already NLP-certified. Should I do this instead of NLP Coach Practitioner, or as well?
Both work. This day runs on the same two days as NLP Coach Practitioner, so you can join it standalone, or as Day 2 of the full 2-day certification. If you want the full coaching curriculum too, that's Day 1 of NLP Coach Practitioner.
New to NLP entirely - where should I start?
This day doesn't require it, but if you want the underlying foundation this work is built on, start with our NLP & Time Line Therapy® Practitioner programme. Plenty of people do this day first and decide from there.
Do you cover basic demographics - age, income, industry?
Briefly, and only as a starting point. That part's real, but it's the easy part, and you'll take a set of questions home to work through it properly on your own. The room is reserved for the part no worksheet can do for you: what your client actually feels, and what they're afraid happens if nothing changes. That's the harder work, and it's the part that actually changes what you say to them.
What do I actually leave with?
Your own elevator speech, built in the room from your own answers - not a script borrowed from somewhere else. You'll also receive a Certificate of Attendance.
Is this a certification?
No. This is a single day, so it carries a Certificate of Attendance, not a certified competency credential. The full 2-day NLP Coach Practitioner course, which includes this day, carries the Certified NLP Coach Practitioner certification instead.