About Us | Asia Mind Dynamics
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The Journey

From UNDP to NLP pioneer.

The story of Asia Mind Dynamics, as narrated by Andreas - from a government planning project in 1993 to Malaysia's first certified NLP training provider.

1993

Arriving in Malaysia

Andreas arrives in Kuala Lumpur with the United Nations Development Programme, working at the Economic Planning Unit of the Prime Minister's Department on the National Spatial Development Plan. He falls in love with the country, and later meets Najwa.

1997

A City On Fire

Now in market research in Indonesia, Andreas is caught in the Asian Financial Crisis - hiding on the floor of a car as riots and fires spread through the city, his newborn child waiting at home. Months later in Singapore, the same fear resurfaces live on CNBC, in front of the cameras. He didn't know it yet, but both moments were leading somewhere.

2003

Discovering NLP

Back in Malaysia and feeling stuck against a glass ceiling in HR consulting, Andreas is invited by Najwa to a weekend NLP seminar. Sitting in that room, the pieces fall into place: the fear in Indonesia, the fear on camera in Singapore - all of it had a structure. And what has a structure can be changed.

2005

Asia Mind Dynamics Is Founded

Asia Mind Dynamics is registered and begins certifying practitioners, becoming a pioneer of NLP certification training in Malaysia.

It wasn't easy. NLP was virtually unknown in the market, and some people even mistook it for computer programming.

Towards the end of that first year, I sat around a table with two close friends. The three of us were trying to put into words what Asia Mind Dynamics was really about. Eventually, we came up with:

"Changing Behaviours Fast. Creating Change That Lasts."

We chose it partly because it rhymed, and partly because it said plainly what most people assumed was impossible. Or hard to do.

2011

A Home Of Our Own

After years of training out of rented space, Asia Mind Dynamics moves into its own office. The first training in the new space runs in January 2011.

"We teach tools that dreamers use to make their dreams come true." Originating from Robert Dilts, it's been greeting everyone who walks through that door ever since.

Asia Mind Dynamics office entrance sign: We teach tools that dreamers use to make their dreams come true
Today

Malaysia's NLP Pioneer

With 9,000+ combined training hours and alumni who've become CEOs, bestselling authors, and top national award winners, Asia Mind Dynamics remains a benchmark for NLP training in the region.

This is the short version. Andreas tells the full story - Indonesia, Singapore, the fear, and what came after - in his own words.

Watch Andreas's Origin Story →
Recognised By

Our International Relations

Our training programmes are recognised by the following boards and associations.

CRAFTing Conversations™ - Reframe Mastery (Proprietary Certification)

Invited Member, NLP Leadership Summit

In The Room

Two decades of real people, real change.

Andreas Dorn running a coaching demonstration Andreas Dorn in a one-on-one coaching demonstration Najwa Dorn Rustum coaching participants Andreas Dorn demonstrating a coaching technique Andreas and Najwa with a training graduate Full classroom during a live NLP session