You already hear the words. Learn to read them.
Every sentence someone speaks is a compressed version of what actually happened in their head - filtered, without them noticing, through what they deleted, distorted, and generalised. The Language and Behaviour Profile (LAB Profile®) reads what's left after that filtering: the exact words that reveal what motivates someone at a below-conscious level, and exactly what to do, in that moment, to influence them.
If the world feels more sceptical lately. If it's getting harder to get your point across, in groups or one to one. If people push back even when it makes no sense to. If it takes longer than it should for anyone to accept a good idea - this is the gap LAB Profile® closes.
Become a Certified LAB Profile® Practitioner today.
Diagnostic. Then prescriptive.
The full name is the Language and Behaviour Profile - Words That Change Minds® (LAB Profile®). It was originally developed by Rodger Bailey, then researched, expanded, and brought to the world by Shelle Rose Charvet through her company, Success Strategies, and her book Words That Change Minds.
NLP is the study of how people construct their internal experience - the pictures, sounds, and feelings they run through their mind that shape how they see a situation. LAB Profile® works one layer up from that: it reads the specific language pattern that internal process produces, in the middle of an actual conversation, and tells you exactly what to say next.
In practice: you listen to the words someone uses in a given context, and from that you can predict how they'll behave in a similar context later. You also learn which words to use to influence and persuade them - most subtly, at a below-conscious level. It is not a personality test. It measures motivation and behaviour, which change from one context to the next, which is exactly why it has to be read live, in an actual conversation, rather than filled in once on a form and filed away.
Three days. Fourteen patterns.
The full Certification covers all 14 LAB Profile® patterns - 6 Motivation Triggers and 8 Working Traits. Every pattern is taught the same way: demonstrated live, practised immediately with a partner, then unpacked and applied - one pattern at a time, all the way through the fourteen.
Day 1: Motivation Traits
Criteria and values elicitation, Motivation Direction (Toward/Away From), belief structures and decision-making, Procedures versus Options, and change resilience.
Day 2: Working Traits & Combination Patterns
Attention Direction and rapport, Stress Response, work preferences and style, personal rule structures, decision-making structures, and your first read of patterns in combination.
Day 3: Advanced Application & Certification
The Feedback and Suggestion Model, profiling entrepreneurs and business owners, live practice rounds, and application to recruitment, marketing, and customer service - before assessment and certification, and that's not all.
Patterns you'll never stop noticing.
- How long someone will realistically stay before they're gone, whether that's an employee, a client, or a member
- Why one person panics at the first sign of trouble while another just gets on with it
- Who's a team player, and who's quietly ready to lead
- Why some people start ten things and finish none, while others can't rest until every one is closed out
- Who needs a room full of people to do their best work, and who needs a closed door
- Exactly how much pressure someone can take before their performance falls apart
- Who's convinced by hard numbers, and who just needs you to tell them what to do
- What actually re-engages someone who's checked out - in their own language, not yours
Anyone whose results depend on someone else's language.
This is a public training, open to anyone - not built around one profession.
- Coaches and consultants who need to know, within minutes, what actually moves a client to act
- Trainers and facilitators who want a diagnostic tool to sit alongside their existing NLP or coaching skill set
- NLP graduates adding a second, standalone specialisation
- Financial consultants and insurance agents who currently pitch the same way to everyone
- Team leaders and managers who want feedback that actually changes behaviour, tailored to how each person processes it
- Parents who want to actually reach a teenager, not just talk at them
- Anyone whose work or relationships depend on getting through to someone who isn't currently listening
This is one of three courses in our Advanced Coaching Package, alongside NLP Coach Practitioner and Certified Hypnosis - book all three together for a discounted price.
The programme, in one look.
| Duration | 3 live days |
|---|---|
| Format | In-person, at our own premises in Solaris Dutamas, Kuala Lumpur |
| Coverage | All 14 LAB Profile® patterns - 6 Motivation Patterns, 8 Productivity Patterns |
| Certification | Words That Change Minds® (LAB Profile®), via Success Strategies |
| HRD Corp | Claimable by companies, subject to approval at time of application |
| Trainer | Andreas Dorn, one of only 16 Master Trainers of Words That Change Minds® worldwide |
Trained to be one of sixteen, worldwide.
Andreas Dorn is one of only 16 Master Trainers of Words That Change Minds® (LAB Profile®) in the world, trained personally by Shelle Rose Charvet across three separate trainings and more than 25 days in total, spread over several years. This isn't a weekend add-on to his NLP background - it's a separate, internationally recognised specialisation in its own right. And you learn it with the same live, hands-on standard as every other Asia Mind Dynamics programme.
With Shelle Rose Charvet, when she visited us in our office in Solaris Dutamas.
Answered honestly.
Do I need to be a certified NLP Practitioner to attend?
No. LAB Profile® is a separate framework, not an extension of NLP Practitioner training, so it stands on its own. Many of our participants are NLP-certified already and use LAB Profile® alongside it, but that background isn't required.
How is this different from NLP?
NLP is the study of how people construct their internal experience - the pictures, sounds, and feelings they run through their mind that shape how they see a situation. LAB Profile® works one layer up from that: it reads the specific language pattern that internal process produces, in the middle of an actual conversation, and tells you exactly what to say next.
How is LAB Profile® different from a personality test?
A personality test gives you a label - introvert, extrovert, whichever four letters you were assigned - and applies it to you everywhere, permanently. LAB Profile® doesn't label who you are. It reads what's driving you in this context, right now, because a person who's cautious in a job interview can be reckless on a motorbike an hour later. That's also why it's built to be read live, in the middle of an actual conversation - not filled in once on a form and filed away.
Aren't NLP Meta Programmes and LAB Profile® the same?
Not exactly, though the two are closely connected. Think of NLP Meta Programmes as the raw, academic data library, and LAB Profile® as the streamlined, commercial application built from that library - designed to be used live, in a real conversation, not studied afterward.
Is this training HRD Corp claimable?
Yes, subject to approval at time of application, same as our other certifications.
Is LAB Profile® part of the Advanced Coaching Package?
Yes. LAB Profile® Certification is one of the three courses in our Advanced Coaching Package, alongside NLP Coach Practitioner and Certified Hypnosis, with a discount for booking all three.